Motaz Gendia (Finalist)

A simple but powerful message drives Motaz Gendia: “Don’t smoke.” As a child, Motaz grew concerned over his father’s penchant for cigarette smoking. As a teen, he watched as his peers became increasingly susceptible to the allure of smoking. Advertising campaigns and cultural pressures, such as the popularity of “sheesha” – water pipes used for smoking flavored tobacco – made tobacco products hard for many young people to resist. As a university student, Motaz took action, cofounding